Not So Silly

Questions

Got a question?

Somebody’s asked if before,

we promise.

Tap a question to see the answer.

Wahoo, Lock in your date and venue first, then start gown shopping.
Your season and setting shape the dress so no one ends up with a boho beach gown for a winter wonderland.
Got a date? Working on a venue? No worries - we will figure it out.
Yes, for EVERYTHING.
We are open by appointment only so be sure to have one before coming or we may not be here or able to see you :(
Absolutely—your wallet stays zipped until you sign off.
Why on earth would we charge you to shop with us? Sounds a little silly.
FAST PASS BOOKING
If you book our fast pass appointment, a credit card is required & is only charged if you are a no show.
Bridal
Mother of the Bride
Gala Gowns
Cotillion/Debutante
Veils
Gown Pick ups
Choose your type when you book
Head over to the book my appointment page and chosse
Fast Pass booking - requires credit card
All Access booking - fill out our form so we can get to know you and we’ll reach out within 24 hours to book your appointment
We’d love to see you, but only with an appointment.
That’s how you get a private suite and gown whisperer who’s all yours
Bridal appointments are scheduled for 90 minutes. Our record is 4 minutes. Need another look? Book another appointment, no worries!

$1200 - $4000 and most fall in between $1500 and $2000
Everything is up to 80% off retail EVERY DAY, so there’s no need to wait for a sale.
Budget under $1200? Ask us and we’ll give you some pointers.
Sizes 00-30
Yes!
90% of our 2500+ gowns are sold off the rack.
Prefer to order? We can do that too.
Orderable gowns take about 3-5 months to complete.
Nope, every gown is brand new and has only been tried on in our shop
Nope
We don’t buy, sell, or rent gowns or accessories
No prom or bridesmaid gowns.
We do carry Mother of the Bride and Gala gowns.
Yes, we have a HUGE selection of veils and a small selection of accessories.
Book an accessory appointment but be sure to bring your gown for a perfect match
Totally fine.
Pinterest boards,inspo pics are always welcome but never required.
Your Gown Whisperer will ask you a million questions before pulling any gowns for you with a few “just trust me” picks.
We will help you find your groove.

Cash
All Major Credit Cards
Apple Pay
Paypal
Cash App
AfterPay
Sorry no checks
Layaway
50% down, 50% due in 30 days
After pay covers purchases up to $2000
Consistent with all bridal boutiques, all sales are FINAL.
No refunds, returns or exchanges
Yes!
We have some of our gowns that are only sold online.
These gowns are priced to sell quickly.
Free shipping in the US
International shipping, taxes and duties are paid by the buyer

You don’t need to memorize any of it.

Bring yourself, your favorite people and an open mind.

We’ll handle the rest

We are here for ya!

Call/Text

901-481-6906

Up to 4 guests, plus you!
Our suites are cozy, so 4 is our firm limit.
Facetime friends are always welcome & we have wifi.
Supervised little ones are welcome and count towards your 4 guests.
They must be well supervised, since our shop is full of delicate gowns and isn’t childproof.
Sorry there is no room in our bridal suites for strollers.

981 S Cooper in the heart of the historic Cooper Young district.
We are behind Young Ave Deli/Coopers, across from First Congo and The Beauty Shop and next door to Bain’s BBQ
We’re in a black house with a bright pink door.
We have a huge parking lot - come on in!
Comfy clothes. minimal makeup and underwear you’re comfortable wearing around a new friend.
Commando is a no-go. Forget your drawers? We’ve got some for sale :)
Heck yes!
How else with you know what you look like?
Sorry, we are a no food/drink zone with all these white gowns around.
We’ll pour some bubbly when you find your gown.
Call or text 901-481-6906
If you’re more than 10 minutes late, we may need to reschedule so the bride after you gets her full time too

Not in house, which saves you money. We'll recommend trusted alterations specialists and send you home with notes on what we discussed at your appointment.
Wedding gowns run 1–2 sizes bigger than street clothes. Totally normal. We'll cut the tag out for free.

Congrats! Reach out with your wedding date before you book, and we'll plan your visit around gown timing and alterations. There's no "right size" to shop in. Nursing or pumping? Bring what you need and tell us how to make you comfy.
You don't need to hit a goal weight to have your moment. Reach out with your date, and we'll plan around ordering and alteration timelines. Shop for the body you have today; alterations have limits. The size tag doesn't get a vote.